Isuzu Products

Press Release

30, July 2015
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‘DC Design’ adds customised luxury to the MU-7

Mumbai: ‘DC Design’, the prominent automobile design company introduced a new exclusive interior design concept for the spacious and powerful ISUZU MU-7 Sports Utility Vehicle (SUV). The customised interiors are offered by ‘DC Design’ who have crafted exclusive features that are not part of standard features of the MU-7, currently.

The customisation focusses on a host of features on the interiors covering the dashboard, centre console and seats to give its occupants a feel of sophistication that would make them exclusive. DC Design would offer these packages to MU-7 owners and the modifications would be done at ‘DC Designs’ facilities at Mumbai, Delhi and Pune

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DC Design was founded in 1993 with the dual aim of redesigning and modifying mass market cars to create one-of-a-kind automotive beauties for automotive connoisseurs as well as offering design and prototyping services to the OEM automotive sector. Founded by Mr. Dilip Chhabria, DC Design offers the discerning aficionado a sense of exclusivity with designs that create a surreal experience. The already bold, spacious and powerful MU-7 coupled with the new design from DC Design, adds a new dimension to an SUV experience. The MU-7 was recently launched with an Automatic variant besides the existing manual variant.

Some of the exclusive features that the ‘DC Design’ would offer on the MU-7 are:

Section Description
Interior Complete interior surface coating in dual tone. ( Tan & White)
Add-on teak wood insert trims on all 4 door pads.
Add-on teak wood insert trims on both D pillars
Chrome inserts with indirect lighting in all 4 door pads
Black Roof headlining. (Optional)
Black Carpeting.  (Optional)
Centre console Restyled centre console
Illuminated chrome insert on co-driver side.
Bottle holder (2 Nos.)
Restyled central AC vents
Chrome surround on the centre console
Teak Wood surround on the centre console
Seats All 7 seats re-patterned
Leather upholstery for all 7 seats.
Dash board Restyled Dashboard with add-on teak wood & chrome inserts on the co-driver side top
Air conditioning Conversion of mechanical AC controls to proprietary touch panel with climate control display
Restyled central AC vents
Electronics I-pad Mini ( 2 nos.) housed in driver & co-driver seat back clads. (optional)

Speaking at the introduction of ‘DC Design’ variant in the MU-7, Mr. Dilip Chhabria, DC Design, said, “The new design dimension added by DC Design for the MU-7 is exciting and we are sure that MU-7 enthusiasts will now have the choice to experience a new sense of exclusivity. Our customers are already all-praise for the various design concepts we have introduced in a multitude of vehicles. The new interior option adds a new dimension of creature comfort to the already bold and powerfully styled MU-7. An important reason to choose the MU-7 for customisation is its spacious interior cabin”.

Interested customers who prefer to appoint their MU-7 with ‘DC Design’ features will have to first purchase the MU-7 from IMI dealers and then approach ‘DC Design’ for further refurbishments. The cost for the customised designs will be Rs. 3.45 lakhs,approximately (Taxes and other levies extra). (‘DC Design’ reserves the right to alter prices at its own discretion. Conditions of warranty on primary vehicle will be subject to change by Isuzu Motors India on certain features).